Sellers arrive with reputation they already earned elsewhere, and every sale on your platform strengthens it.
A new marketplace cold-starts with zero reputation signal. Every seller looks identical to every buyer, so the only differentiator left is price.
Incumbent platforms lock reviews inside their own walls. A seller with ten years of flawless delivery elsewhere starts at zero with you, which is exactly the seller you most want to attract.
Star ratings are also gameable and unauditable: nobody can check whether a five-star average was earned or manufactured.
Then subscribe a webhook to score.band_changed and re-rank when a seller moves band, with no polling loop.
$ curl -X POST https://api.credda.io/api/v1/users/scores \
-H "Authorization: Bearer $CREDDA_API_KEY" \
-H "Content-Type: application/json" \
-d '{"userIds":["seller_1","seller_2","seller_3"]}'
{ "scores": [ { "userId": "seller_1", "finalScore": 91.2, "scoreBand": "Excellent" },
{ "userId": "seller_3", "error": "not_found" } ], "count": 3 }Full request and response shapes are in the API reference.